Here are the top questions to ask before starting a video production project: Who's the target? What do you want the target to think, feel and do after watching the video? Where will the video reside?...
Many healthcare systems like to go by service line when adding provider bio videos. Both politically and logistically, this works really well. It allows the initial shoots and edits to be limited to one main department. This way, you can update sections of your website...
Patient testimonial videos, provider bio videos, medical explainer videos, physician relations videos – these are all powerful and effective tools for attracting and connecting with potential patients or referral partners. When you take the plunge on producing video content as part of your digital marketing...
You have incredible stories happening in your hospitals or clinics, right this minute. Your providers, procedures and treatments are transforming lives. Every day, these stories are right under your nose, You just don’t know about them! Let’s change that. Here are simple steps to find...
We spent a good chunk of yesterday scouting locations. We were searching for the best space to shoot a series of video interviews with healthcare providers attending a conference later this week. Our goal was to find somewhere that’s convenient for the providers, but also...
After interviewing hundreds of patients and patient families over the years, here are my top six tips for getting authentic, compelling bites that’ll make your patient testimonial videos memorable and effective....