16 May COVID-Safe Video Shoots
One of the first things we're asked lately is whether we can do COVID-safe video shoots. Yes, we certainly can. And we have been for many months, now....
Video Production Tip
30 Jan The Great White Coat Debate: Yea or Nay for Find-A-Doc Videos?
Should doctors wear white coats in find-a-doc videos? That’s one of the first things we're asked when we embark on a video bio project with a new healthcare client. You’d be surprised at the debate that ensues. People have strong opinions about this topic. I have...
31 Dec Ask Questions First … Shoot Later: 4 Questions to Ask Before You Start a Healthcare Video Project
Here are the top questions to ask before starting a video production project: Who's the target? What do you want the target to think, feel and do after watching the video? Where will the video reside?...
27 Nov Top 5 Cost-Saving Tips for Healthcare Video Projects
Developing a plan and strategy, well before the first video shoot, means you can work together to keep cost in check at every step of the production process. Here are my top ways to save money on your next video project:...
24 Sep “Relax, Doctor. This Video Interview Won’t Hurt a Bit” – How to Help Providers Come Across Well in Videos
Doctors can feel as vulnerable on camera as we patients do on an exam table in a paper gown. I’ve learned a few things over the years to help them loosen up actually enjoy being on camera. Here are my hints to help providers...
28 Jun Easy Ways to Extend the Shelf Life of Your Videos
Posted at 08:45h
in Behind the Scenes, Healthcare Service Line Video, Healthcare Video Tip, Patient Testimonial Video, Provider Bio Video, Video Marketing, Video Production Tip
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Whether you work with us on a project, or produce video in house, you want your video content to last. Video content to market your clinic, hospital or healthcare system is an investment in time and budget. Several things you do at the time of...
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