Doctors can feel as vulnerable on camera as we patients do on an exam table in a paper gown. I’ve learned a few things over the years to help them loosen up actually enjoy being on camera. Here are my hints to help providers...
I’m pretty lucky that I truly love my job. What’s not to love? I’m among the first to learn about exciting new medical breakthroughs. I get to share inspiring patient testimonial stories. I enjoy interviewing medical providers and producing their “find a doc” bio videos....
Patient testimonial videos, provider bio videos, medical explainer videos, physician relations videos – these are all powerful and effective tools for attracting and connecting with potential patients or referral partners. When you take the plunge on producing video content as part of your digital marketing...
Whether you work with us on a project, or produce video in house, you want your video content to last. Video content to market your clinic, hospital or healthcare system is an investment in time and budget. Several things you do at the time of...
Healthcare systems – or the video production teams they hire – that blindly rely on YouTube, Facebook or other voice transcription platforms to caption their videos are not only hurting their credibility with potential patients, they’re putting themselves at risk of accessibility lawsuits. Sadly, this...
We aren't doctors or researchers or nurses - just video production folks. We always hope that the work we do helps people, though. Ultimately, that's why we do it. This week, we got news that reminds us that we really can make a difference. Back in...