16 May COVID-Safe Video Shoots
One of the first things we're asked lately is whether we can do COVID-safe video shoots. Yes, we certainly can. And we have been for many months, now....
Blog
28 Feb What to Include in Your Find-a-Doc Videos
Posted at 12:37h
in Healthcare Video Tip, Provider Bio Video, Uncategorized, Video Marketing
0 Comments
Find-a-doc videos are becoming the norm. As a video producer, and patient, I’m happy to see that. I’m even happier when these provider bio videos capitalize on what makes video such a powerful tool: Connection and emotion. Here are three things to include in your...
30 Jan The Great White Coat Debate: Yea or Nay for Find-A-Doc Videos?
Should doctors wear white coats in find-a-doc videos? That’s one of the first things we're asked when we embark on a video bio project with a new healthcare client. You’d be surprised at the debate that ensues. People have strong opinions about this topic. I have...
31 Dec Ask Questions First … Shoot Later: 4 Questions to Ask Before You Start a Healthcare Video Project
Here are the top questions to ask before starting a video production project: Who's the target? What do you want the target to think, feel and do after watching the video? Where will the video reside?...
27 Nov Top 5 Cost-Saving Tips for Healthcare Video Projects
Developing a plan and strategy, well before the first video shoot, means you can work together to keep cost in check at every step of the production process. Here are my top ways to save money on your next video project:...
29 Oct Who’s On (camera) First? How to Choose Which Healthcare Providers Get Bio Videos
Posted at 16:31h
in Healthcare Service Line Video, Healthcare Video Tip, Provider Bio Video, Video Marketing
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Many healthcare systems like to go by service line when adding provider bio videos. Both politically and logistically, this works really well. It allows the initial shoots and edits to be limited to one main department. This way, you can update sections of your website...