What to Include in Your Find-a-Doc Videos

28 Feb What to Include in Your Find-a-Doc Videos

Find-a-doc videos are becoming the norm. As a video producer, and patient, I’m happy to see that. I’m even happier when these provider bio videos capitalize on what makes video such a powerful tool: Connection and emotion. Here are three things to include in your find-a-doc videos:

Approach to Care/Philosophy

Patients want to know what it would be like to work with your provider. Some want a warm and fuzzy friend, others want a more academic, cutting-edge expert. Does your doc like to be a partner in the patient-provider team? Do they stick to evidence-based care? Some of this will be an extension of your particular brand, and hearing it in each provider’s own words will personalize it and bring it to life. Bedside manner is a biggie, and video captures it best.

Experience/Specialty

If your provider performs a high number of certain procedures (and they want to keep growing that area) be sure that’s in the video bio. Do they speak across the country about something? Teach it to new doctors? First in the area to bring it to patients? When your provider can articulate why and how they are the best in what patients are looking for, it makes the decision to choose them an easy one.

Passion/Compassion

What gets them excited to come to work each day? Why did they choose this specialty? What do they find most rewarding in their job? The answers to these types of questions get to the heart of a provider’s passion, and usually generates a sparkle in their eye. Passion is attractive. Bringing this out will help attract the perfect patient match. Recent research shows that compassion is one of the top things patients seek – someone who will truly care about them or their loved one. The bio video is the way to drive that home.

With the majority of healthcare decisions being made online these days, your digital content must be easily found and emotionally connecting with your prospective patients. That’s why using video, and using it in the way that is most effective, matters so much.

In general, the written portion of the provider’s bio should contain facts (education, years in practice, insurance accepted) but the video is for feelings. Women make at least 80% of the healthcare decisions in the United States. These moms, wives and daughters are busy, mobile and in need of what your providers can offer. Be sure your bio videos – and the people featured in them – get their attention, earn their trust and capture their heart.

Need help with this? Please reach out –  this is our specialty at Healthcare Video Edge! Our experienced producers will help you plan and strategize precisely what to include in your find-a-doc videos, and then create the content that gets the result you want.