19 Apr A One Minute Video Worth $45 Million?!
We aren’t doctors or researchers or nurses – just video production folks. We always hope that the work we do helps people, though. Ultimately, that’s why we do it. This week, we got news that reminds us that we really can make a difference.
Back in June, we produced a video for Dr. David Baker and The Institute for Protein Design at the University of Washington School of Medicine. Baker is a leading researcher in the field of protein design and someone you’ll likely be hearing a lot about in the coming years.
Dr. Baker was putting together a pitch for The Audacious Project, which was offering a large pot of money to fund bold ideas with potential to impact global problems. Dr. Baker and his team hoped their big, audacious idea of creating proteins from scratch to solve and array of world issues could get some of that funding.
The submission had to include a video, so our friends at UW Medicine asked us to help. The video needed to be one minute or under and turned very quickly to meet the submission deadline. We worked with Dr. Baker and his team, put a video together, wished them luck and hoped that of the 1500 submissions from around the world, this one would stand out in the crowd.
Guess what? It worked! They were awarded $45 million dollars!! With this money, they’ll research how protein design can help in all kinds ways – from treating cancer and Alzheimers, to creating a flu vaccine that could provide lifetime protection.
Ok, we realize it probably wasn’t the super amazing video that won that award for them. But it’s pretty darn cool that we got to contribute, in our own little way, to potentially changing the world. Seeing the news of the award made our entire week and generated a couple of high fives around the office. And it reminds of why we love what we do. Nothing makes us happier than helping our clients achieve their goals – in big, audacious ways – or small.
Here’s a link to more information about Dr. Baker, the exciting work he and his team are doing, and that Audacious Project award.
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